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In the English language, the term “coach” means a carriage that transports valuable individuals from their place of origin to their intended destination.  In the world of sports, a “coach” is the person who tutors an individual or group along a learning process that helps them meet a specific target or attain desired condition.

“Coaching” is a tutoring process that facilitates changes.  Neuro Linguistic Programming (“NLP”) is the structure that underlies this process and any other process.  In other words, NLP lies in foundation of any science or discipline.

This process may be described as the tutoring of an individual (a “client” or “trainee”) through laser questions that help learn new thinking and action strategies.  Careful observation and feedback are also applied in order to assist the client to focus on his desired future.  In the course of a session, the coach listens to, observes and helps his client to identify both his current and desired conditions.  Together, the coach and his client define targets, and through questions, the coach causes his client to reflect on his actions, thoughts and views.

Thousands of years ago, in ancient Greece, Socrates was already applying this approach.  He used to ask questions of his disciples and then encouraged them to find, by themselves, the most appropriate answers to their worries.  At present, coaching is implemented not only with ordinary persons, but also business executives.

General Purposes

Learn to reflect, make consistent decisions and implement deep personal changes in a simple and effective manner;

Unveil the potential locked in every individual; i.e., transfer a person’s inner best to his conscious mind; as a result, the trainee’s performance in desired areas is enhanced.  Under a coach’s guidance, the trainee finds the answers he needs from stimuli, questions and experiences that become valuable learnings.

Encourage the trainee to seek answers that trigger a reaction or a change of perception, from his receipt of stimuli.  In the process, the trainee develops his creative and deductive capacities to arrive at certain conclusions.  Using targeted questions, the coach is expected to facilitate a successful search for answers.  These targeted questions may be designed to set goals, assess a current condition and/or identify alternative strategies.  In respect of a specific goal, the questions may also ask what, who, when, how and why.

Evolve along with the process.  The trainee develops a capacity to take a fresh look at his life and organize it differently.  He also expands his self-awareness for connection with unlimited possibilities and makes a real change.

Coach Role

The coach acts as facilitator for his trainee’s processes of reflection and change.  His role differs from that of a counselor, a teacher or a consultant.  Accordingly, the coach does not direct, advise or instruct.  Instead, by relying on careful listening and observation, the coach identifies his client’s deepest and life-defining beliefs, and through constant feedback of his observations, the coach causes his client to gain awareness of this information.

Forms of coaching

Different forms of coaching address specific areas of human experience.  Coaching may be designed to cause a behavioral change; acquire new capabilities; identify and modify life-restrictive beliefs; revise and update values, and as a result, adopt new attitudes; connect with one’s personal mission by letting go family loyalties; and develop the trainee’s transpersonal features.

The most common forms of coaching are as follows:

The personal or life coaching is geared to the individual, his life mission and his expectations.   Through the design of a plan of action, the individual identifies his strengths and weaknesses, modifies his restrictive beliefs and habits, and develops his talent and creativity.  This method observes the individual’s wheel of life in order to produce his “wellbeing.”

After completing this procedure, the trainee adapts to change easily, gains full awareness of his strengths and weaknesses, as well as his priorities and values, adopts positive attitudes towards life, takes responsibilities, delivers on his commitments, finds it easy to stay motivated, and maintains great inner consistency; in sum, he attains a higher level of personal balance.

In the experience of Milton Erickson, another form of personal coaching tutors a trainee to create something new: something that had not existed before or a solution to a situation that the trainee had never encountered; and in his inner self, the trainee knows he cannot go on in his usual ways.  A connection is established with the trainee’s creative mind, and every unfolding event, both in its luminous and dark sides, is viewed as a resource, and the problem is presented as the “threshold” for the change.

The business executive coaching applies to sole traders and entrepreneurs, as well as organizational intermediate and senior managers, who are tutored to find a right balance between their personal lives and their careers. This form of coaching seeks to enhance the trainee’s extraordinary performance and leadership skills as ways to increase sales, reinforce motivation among reporting staff, improve in-house communications, develop executive talent, define clear targets for participating teams, and attain excellent balance between personal life and business responsibilities.

Further to completion of this procedure, the trainee develops a capacity to connect with the mission and vision of his organization, improves his leadership and performance in terms of both quality and volumes, learns to motivate and lead his team to the organizational mission and vision, instills confidence with his decision-making processes, identifies and manages conflicts within his team, and supplies appropriate feedback to each team member.

In modern organizations, coaching is evolving to become the natural form of leadership in the 21st century.  Under the influence of this form of leadership, teams are improving their results and learning to operate with optimal trust, communications, cooperation and creativity.  Organizations are benefiting from these outcomes, and at the same time, the coaching process exercises positive impact on the labor climate.

Other forms include Sport Coaching, Transformational Coaching, Ontological Coaching, Team Coaching, Body Coaching, Linguistic Coaching, and Awakening (Systemic) Coaching.



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